Privacy Policy

Last updated: May 2026

At Ladydaidy ("we," "us," or "our"), we take your privacy seriously. This Privacy Policy explains what personal information we collect when you visit ladydaidy.com or purchase from us, how we use it, who we share it with, and the rights you have over your data. Please read this policy carefully. By using our site, you agree to the practices described here.

1. Information We Collect

Information you provide directly

When you place an order or create an account, we collect:

• Full name and billing/shipping address
• Email address and phone number
• Payment information — all payment transactions are processed securely by Shopify Payments. We do not store full credit card numbers on our servers.
• Order history and any messages you send us

Information collected automatically

When you browse our site, we and our service providers automatically collect:

• Device type, operating system, and browser version
• IP address and approximate geographic location (city/region level)
• Pages visited, time spent on pages, and referring URLs
• Clicks, scrolls, and other interaction data

Cookies and tracking technologies

We use cookies (small text files stored on your device) and similar technologies to keep your cart active between sessions, remember your preferences, and analyze site traffic. You can disable cookies in your browser settings, but some features of the site may not function correctly without them. We also use pixels (see Third Parties below) that use cookies to measure advertising performance.

2. How We Use Your Information

We use the personal information we collect to:

• Process and fulfill your orders, including sending shipping confirmations and tracking updates
• Respond to your customer service inquiries
• Send you transactional emails (receipts, shipping notifications) — these are required for your purchase
• Send you marketing emails and promotions if you have opted in — you can unsubscribe at any time using the link at the bottom of any marketing email
• Analyze how visitors use our site so we can improve the shopping experience
• Detect and prevent fraud, abuse, or other illegal activity
• Comply with applicable laws and regulations

3. Third Parties We Share Data With

We do not sell your personal information for monetary consideration. We do share data with trusted service providers who help us operate our business:

Shopify

Our store is hosted on Shopify. Shopify processes your order data and payment information on our behalf. You can review Shopify's privacy practices at shopify.com/legal/privacy.

Google Analytics

We use Google Analytics to understand site traffic and user behavior in aggregate. Google Analytics may set cookies and collect your IP address. You can opt out using the Google Analytics Opt-out Browser Add-on.

Meta Pixel (Facebook/Instagram)

We use the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram, and to show relevant ads to people who have visited our site. The pixel may collect browsing behavior linked to your Facebook or Instagram account. You can manage your ad preferences at facebook.com/adpreferences.

Shipping carriers

We share your name and address with our shipping partners (such as USPS, UPS, or FedEx) solely to fulfill your order.

Email service providers

We use a third-party email marketing platform to send newsletters and promotional emails. Your email address and first name are stored with this provider.

4. Data Retention

We retain your order information for as long as your account is active and for a reasonable period afterward to comply with legal obligations (such as tax records), resolve disputes, and enforce our agreements. If you request deletion of your account, we will delete or anonymize your personal data except where retention is required by law.

5. California Privacy Rights (CCPA)

If you are a California resident, the California Consumer Privacy Act (CCPA) grants you the following rights regarding the personal information we collect:

Right to Know

You have the right to request that we disclose what personal information we have collected about you over the past 12 months, including the categories of data, the sources, the business purpose for collecting it, and the categories of third parties with whom we share it.

Right to Delete

You have the right to request that we delete the personal information we have collected from you, subject to certain exceptions (for example, we may need to retain information to complete a transaction you initiated or to comply with a legal obligation).

Right to Opt Out of Sale

You have the right to opt out of the sale of your personal information. As noted above, we do not sell personal information for money. However, to the extent that sharing data with advertising platforms like Meta for targeted advertising constitutes a "sale" under the CCPA, you may opt out by contacting us at ladydaidycustomerservice@gmail.com.

Right to Non-Discrimination

We will not discriminate against you for exercising any of your CCPA rights. We will not deny you goods or services, charge you different prices, or provide a lower quality of service because you exercised your privacy rights.

How to Exercise Your CCPA Rights

To submit a verifiable consumer request, email us at ladydaidycustomerservice@gmail.com with the subject line "CCPA Privacy Request." Please include your full name and the email address associated with your account so we can verify your identity. We will respond within 45 days.

6. Children's Privacy (COPPA)

Ladydaidy sells products designed for use by babies and toddlers, but our website is directed exclusively at adults — specifically parents, caregivers, and gift-givers. We do not knowingly collect, solicit, or maintain personal information from children under the age of 13.

In compliance with the Children's Online Privacy Protection Act (COPPA), 15 U.S.C. §§ 6501–6506, and the FTC's COPPA Rule, 16 C.F.R. Part 312:

• Our website is not directed at children under 13 and we do not market directly to children.
• We do not knowingly allow children under 13 to register for an account, submit forms, or provide any personal information on this site.
• If we discover that we have inadvertently collected personal information from a child under 13, we will delete it promptly from our records.
• If you are a parent or guardian and believe your child under 13 has submitted personal information to us, please contact us immediately at ladydaidycustomerservice@gmail.com with the subject line "COPPA — Minor Data Removal Request." We will take steps to delete that information within 5 business days and confirm deletion to you.

If you have questions about our COPPA compliance practices, please contact us at ladydaidycustomerservice@gmail.com.

7. Security

We use industry-standard security measures, including SSL/TLS encryption for data transmitted between your browser and our site. However, no method of electronic transmission or storage is 100% secure. We encourage you to use a strong, unique password for your account and to contact us immediately if you suspect unauthorized access.

8. Links to Other Sites

Our site may contain links to third-party websites (such as our social media profiles or partner brands). This Privacy Policy applies only to ladydaidy.com. We are not responsible for the privacy practices of other sites and encourage you to review their policies independently.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Your continued use of the site after any changes constitutes your acceptance of the updated policy.

10. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:

• Email: ladydaidycustomerservice@gmail.com
• We aim to respond to all privacy inquiries within 5 business days.